Walmart's new partner brings iconic brand to the retail giant
Since it opened its doors back in 1997, Build-A-Bear Workshop has been located exclusively in malls. Now, the retailer is spreading its wings, launching its highly anticipated “Bluey” collection in Walmart.In 2025, “Bluey” was the most-streamed title in the U.S. with 45.2 billion minutes of watch time, according to Nielsen. The children’s show only has 154 episodes, most of which are less than 10 minutes long, but its authentic, heartwarming depiction of family life has earned it a massive audie...